Brandon Hubbard

CTO @

WordPress Contributions

• WordPress Core
• Jetpack
• Yoast SEO
• and more

WordPress Email

WordPress uses a function called

wp_mail();

• WP Mail defaults to plain-text, not HTML.
• Emails typically are processed by server's php mail (Postfix, Sendmail, etc).
• All emails are sent using [email protected]
• Emails are NOT easily logged or tracked.

Transactional Emails

Emails NOT specifically for marketing purposes.

Some Examples

• WooCommerce Orders
• Form Emails
• Forgot/Reset Password email
• New User Welcome email
• etc

Why use Postmark?

Simply, we want to track everything!

The Setup

https://wordpress.org/plugins/postmark-approved-wordpress-plugin/

DMARC Reports

https://dmarc.postmarkapp.com

DMARC is a standard that prevents spammers from using your domain to send email without your permission.

Possible Roadblocks

No Fallback

• API Failure
• 3rd Party Plugins not aware of Postmark
• Doesn't check if SPF/DKIM/Sender Sig is setup or verified.

Also..

• Plugin doesn't support easy setup of Postmark tags.
• Can be setup with any domain setup in Postmark.
• Plugin doesn't support Postmark inbound features.

imFORZA is BETA testing for all our hosted clients.

WP API Libraries

https://wp-api-libraries.com